I had been looking forward to It's Complicated for months and months with ever increasing excitemnt as the trailer for the film saturated the media. It appeared upbeat, funny, a romantic comedy with the inivation of stars over 50. And then I watched it, and was crushed. The tone of the trailer reflected nothing of the tone of the actual movie. Every single humerous part was put into the trailer so I had seen it all already. Its Complicated in isolation is an exceptional film. But I went into it with completely preformed perceptions. Lets just say that while the film ended my hunger, I was not served what was advertised on the menu and it was not that appetizing as a result.
The trailer certainly generated excitement and got people to watch the film (its grossed over 200 million so far). But that begs the question - are trailers merely meant to boost sales or should they have an artistic obligation to corretly reflect the tone of the film?
From the very beginning, there will be a built in demographic. Film makers need to stick to that demographic. Don't tweek the trailer and mislead us purely for a wider demographic and a wider profit.
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